Prologue: In July 2011, I was talking with a woman about social media at a networking event when I asked, “Are you @FamilyFoodie?” Her eyes flew open wide and she replied, “Yes! How did you know?” I answered, “I don’t know (because her Twitter image was a chef’s hat then), but I follow you.” Her eyes got even bigger and she asked, “You DO?” I replied, “Yes, you have like 7K Twitter followers!” (She was a local Tampa Twitter rock star imho.) She said, “I know.” “So what are you doing here?” I asked. She looked at me quizzically. Later I remarked, “Think you’ve found your next thing with Family Foodie.” No truer words were spoken. In 2011 she started familyfoodie.com. In 2012, she created an army of bloggers ready to work with food brands to bring families back around the #SundaySupper dinner table via SundaySupperMovement.com. In 2013, she launched her very first Food and Wine Conference. That is tremendous growth (and hard work!) in a very short time, especially while raising four kids. Missed the first #FWCon while moving back home. Missed last year because of other commitments, too, but really wanted to go after seeing all the food in my Facebook newsfeed! So July 17-19, I went, I saw, I Instagrammed/Facebooked/Tweeted, I ate, I learned and I grew!
What is the Food and Wine Conference? To quote the website: “The Food and Wine Conference brings together bloggers, small business owners, winemakers, chefs, PR professionals, traditional media, new media, authors and brands.” For what? To talk about (and eat!) food & wine, to discuss what they’re doing and how they’re doing it, to create road maps for success, and ultimately to work together in win-win scenarios. It’s a beautiful thing.
Speaking of beautiful, Rosen Shingle Creek Resort is that and much more. Have you ever heard if you’re doing the right thing everything will just serendipitously fall into place? One day Isabel and her best friend Lou Anne went there for lunch, they met Mr. Harris Rosen, and a beautiful business relationship was born. It is a stunningly gorgeous conference center and resort, with top-notch chefs, and it’s an absolutely perfect setting for #FWCon! Their customer service is excellent.
Here’s a fun Good Day Orlando video taken Friday morning before the conference, which shows just a few of the goodies we experienced over the weekend.
The food. The wine. Bring an eating buddy! You just can’t eat it all, and it is *ALL SO GOOD!* One thing I learned: Get your food first, talk later. I spent too much time talking Friday night and missed yummy things I wanted to try!
Saturday was jammed packed. The opening Keynote: “Everything is Subject to Change” was about how life and careers are a journey where one thing definitely leads to another, especially in retrospective. Think of your own and you’ll connect the dots between people and places and how one leads to the next.
If you think bloggers are just “little women who love food and want a part-time job” then the session with Liz Latham from Hoosier Homemade and Stephanie Parker from Plain Chicken might change your mind. Liz and her husband both quit their FT corporate jobs to work the blog, which fully supports their family. Liz and Stephanie discussed the need to create a LLC for your blog, work with lawyers to trademark your logo, use Quickbooks, and covered all financial aspects of running a successful blogging business.
Lunch was sponsored by Wisconsin Cheese and Idaho Potato: *POUTINE* in four different varieties!! Here’s when I discovered I needed an eating buddy. #FirstWorldFoodieProblem: I want to try everything, can’t eat three lunches, and hate wasting food!
My two favorite sessions after lunch were panels. The first was brands discussing working with bloggers. The brand reps really impressed me with their honesty: “Please don’t send me a pitch telling me how great your blog aligns with our Beef brand, but then I can’t find one blog post with beef in the recipe, but do find “I hate hamburger” in your ‘About’ section.” (News flash: Hamburger is beef!) They were as down-to-earth as the bloggers, and very real about their connection to their product, their audience, and their bloggers. I learned not all brands are created equal when it comes to bloggers: Some use them as an extension of their marketing team, others use them sparingly. It’s all about finding ones that best fits you and your blog.
My other favorite panel was Eat.Travel.Blog.Business, which was a panel of travel bloggers. Sounds heavenly, right? To travel about, eat, stay at beautiful places, post and write about it? It’s a lot more work than you think and not really just lounging by the pool with a cool drink! Ann Tran, who was a part of the social media panel, recently tweeted “How to Make $150K as a Travel Blogger” which drives the point home that blogging can be “a real job.”
After a very fun live rendition of “The Price is Right” with Saucy Queen Michele Northrup, we had a bit of time before dinner.
Ah, dinner. Nothing says you’re about to dine well like multiple wine glasses lined up at your place setting! After food all day (most of it not shown here), we sat down to a family style dinner of Certified Angus Beef with roasted garlic, asparagus, collards, fingerling potatoes and the most heavenly whipped sweet potatoes. Here’s a photo of my first plate. (Yep, you read that right!) Later, I just spread the roasted garlic like butter on top of the beef. #PleaseSirCanIHaveMore While I enjoyed all three of the Hess Collection wines, the Hess Treo really stood out and was scrumptious with the beef. #YesPlease [Wait, is there a job where you get paid to be a professional eater? I may have that one covered hands down!] I didn’t have room for dessert, so enjoyed watching folks do the Idaho Potato Spuds singing game while being taped, which was hysterical fun. But when the blogger I roomed with told me Rosen had made the top two winning recipes from the Dixie Crystals blogging contest for dessert and I missed Tiramisu, one would think I hadn’t eaten all day! I was truly sad. #FirstWorldFoodieProblems
Sunday was at the Rosen College of Hospitality Management, right next to their resort. The sessions were like classes, where you picked from four for any given time period. The problem? Some sessions I wanted to go to three of the four! I ended up in the Cheese & Wine Pairing sponsored by Cabot and Hess Collections. Thought I already knew a lot about cheese; I was wrong. Did you know cheese is graded in some of the same terms as wine is (acidity, fruitiness, etc.)? And that different cheeses with different wines can make one or the other taste really bad? I learned that and a lot more.
My other favorite session on Sunday was sponsored by Certified Angus Beef, where we saw a live demo with Chef Michael Ollier and got some great advice on preparing beef. #1 tip: Do not cut meat while cooking to see if it’s done! Use a meat thermometer to reach the desired state of doneness (130 before resting for medium rare). Another great tip is to sear both sides quickly to seal in juices, and then finish cooking slowly.
I loved my three days at the 2015 Food and Wine Conference! Why? Because I saw people sharing best business practices, learning a great deal about food and wine, and celebrating their entrepreneurship, regardless of where they are in the journey. Learned I really need to up my photography game if I ever want to make money from a blog! What a lot of people don’t realize about blogging is you have to know and do everything: from web technology/platforms, to social media, to marketing, finances & accounting, and everything in between. If you want to learn how, and talk to people who are doing it, then plan to attend the 2016 Food and Wine Conference because you will meet them, and they will share their secret recipes! I met some truly wonderful people at #FWCon … Foodies are great people!!
Isabel asked, “What was your favorite quote from #FWCon?” Both of mine came from @SaucyQueen: After “Johnny” told every Price Is Right winner what they won, Michele added, “And a bottle of hot sauce!” (Did I mention I love me some hot sauce?) She also said, “The best advice I can give you is if you have a good idea, ‘Don’t Hesitate!'” Sound advice for life! Bon Appetit 🙂
My Facebook Food And Wine Conference Photo Album.
The complete 2015 schedule.
I just finished watching the final Oprah Winfrey show. Twice. The first time I experienced it. The second time I was writing down my favorite quotes on the inside of the June issue of O magazine with “THANK YOU!” on the cover. Initially planned to tweet them out, but a blog post is much more appropriate; unlimited characters and more permanent. So here, in Oprah’s own words, are twenty-five quotes summarizing her twenty-five year show:
1. “I wanted to encourage you to be more of yourself.”
2. “I always wanted to be a teacher. And I ended up in the world’s biggest classroom.”
3. “This is what I was called to do. … Everybody has a calling. … Your real job is to figure out what yours is and get about the business of doing it.”
4. “Each one of you has your own platform. … Yours is wherever you are. … Use your power in your circle of influence.”
5. “We’re all confused about fame vs. service in this country.”
6. “Use your life to serve the world.”
7. “Nobody but you is responsible for your life. Doesn’t matter what your momma did; doesn’t matter what your daddy didn’t do.”
8. “You are responsible for the energy you create for yourself, and that you bring to others.”
9. “All of life is energy. For every action there is an equal and opposite reaction. That is the abiding law that I live by. The Golden Rule to the 10th power.”
10. “You are responsible for your life. When you get that, everything changes. So don’t wait for somebody else to fix you, save you or complete you. (Jerry Maguire was just a movie!)”
11. “All addictions have the same root. This show has taught me there’s a common thread to our pain and suffering: unworthiness.”
12. “We often block our own blessings because we didn’t feel inherently good enough … or worthy enough.”
13. “What this show has taught me is that you are worthy because you were born. And because you are here. You, alone, are enough.”
14. “I’ve spoken with nearly 30,000 people; they all wanted validation. ‘Do you see me? Do you hear me? Does what I say mean anything to you?'”
15. “Understand this one principle: Everybody wants to be heard.”
16. “Try it with your children, your husband, your wife, your friends, your co-workers: Give them this gift – ‘I see you. I hear you. What you say matters.'”
17. “We (everyone at The Oprah Winfrey Show) are all aligned with a vision of service to our viewers.”
18. “I’ve been asked many times what is the secret to my success. My answer is always the same: ‘My team & Jesus.’ Nothing but the hand of God has made this possible for me.”
19. “Many of you have asked, ‘What God do you refer to?’ The Alpha and the Omega … the divine force … the one and only G*O*D … that’s the one I’m talking about.”
20. “Grace is always working in my life and it can be in yours too. It’s yours for the asking.”
21. “I have felt the presence of God my whole life, even when I didn’t have a name for it. … Be still and know it. … Know it.”
22. “What I know is God is love and God is life. And your life is always speaking to you.”
23. “And so I ask you: What are the whispers in your life? … Your life is speaking to you. … What is it saying?”
24. “You all have been a safe harbor for me. … You and this show have been the great loves of my life.”
25. “I thank you for sharing this yellow brick road of blessings. … I won’t say goodbye; I’ll just say, ‘Until we meet again.’ To God be the Glory.”
Miss Oprah Gail Winfrey, what I know for sure is that I am a better person after watching your show the past ten years! Thank you. Godspeed and Love!